Hijo De Appalachia Brand Identity
A logo identity made for semi-professional wrestler Hijo De Appalachia. The client asked for a logo that captured the panache of performative wrestling while also alluding to the Appalachian Mountains since the wrestler originates from the area.
Hijo De Appalachia translates to “Son of the Appalachians”. I wanted the logo to be recognizable and directly relates to the mask design the wrestler wears. Besides the mountains, the rest of the logo is symmetrical, smooth, and elegant. The challenge of this project was including some of these qualities in the mountain design while maintaining the natural rugged look of rocky mountains.