A logo identity made for a local auto shop in San Carlos. The client asked for a logo that captured the retro hot rod aesthetic that would help the shop stand out from other auto shops in the area. The name of the shop is unique. “WOOSHKA!” is an exclamatory word the shop owner’s deceased mother would use on occasion and the shop is named in her memory.

The challenge of this project was creating an identity that stood out from the large amount of competing businesses in the area. I noticed the other shop in the area used a lot of common tropes for auto shop branding, retro style hot rod fonts, mechanic’s tools, and motors. I wanted to create something different that would catch people’s attention. Since “WOOSHKA!” is an exclamatory term and the “WOOSH” part reminded me of the sound of a fire starting, I decided to make the logo an exhaust pipe shooting fire. In addition to the identity, I designed signs for the shop as well.

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